Today I did something I’ve never done before. I went to a comic shop and bought more Marvel comics than DC ones. I picked up sixteen comics, and only six were DC. Seven were Marvel, and three were Image.
This is a very depressing figure, because three years ago I’d have bought that many comics in a week, and this was ten weeks’ worth of comics I was picking up. And the reason I’m buying so few comics is precisely because up until now I’ve always preferred DC to Marvel.
While I appreciate and love comics’ potential as an artistic medium as much as anyone — give me an Alice In Sunderland or Alec and I’ll rave about it for hours — comics are one of the few media I also turn to for pure entertainment, the way other people watch the football or soap operas. I can’t cope with those things, but I can enjoy an equally mindless comic, so long as it’s done to a basic level.
And throughout my life, since I was about ten, I’ve always looked to DC Comics for that kind of thing.
It’s a kind of brand loyalty I don’t usually have about most things, and think is ridiculous, but when I was first becoming a comics fan, DC was producing comics that were so far superior to Marvel’s it’s hard to think of them even as the same media. While DC were putting out things like Doom Patrol, Animal Man, and even fun brainless stuff like Alan Grant’s work on Batman, Lobo and The Demon, Marvel were going all in on the proto-Image GUNS-WITH-A-CAPITAL-GUNS “aesthetic”.
And this meant that at a formative age, I got to grok DC Comics (and 2000AD, which I thought of as essentially the same thing, since the DC comics I liked were mostly made by British writers and artists who were also working for The Galaxy’s Greatest Comic) in a way I never did with Marvel. STAR Labs, Black Canary, the Daily Planet building, WGBS-TV, Lexcorp, all have instant associations for me in a way that, say, Stark Industries, Ms. Marvel, the Baxter Building and so on just don’t.
And so what this has meant is that whenever Marvel have put out something truly, exceptionally, good, I’ve bought it, but I’ve never bought the dozens of basically competent titles Marvel put out every month. I have, on the other hand, bought and enjoyed plenty of DC comics that merely showed a basic competence — I bought every issue of the 2008-2011 Booster Gold series, for example, which no-one is ever going to accuse of being a masterpiece but which had a witticism-spouting man in a gaudy costume having time travel adventures.
Since the New 52 started in late 2011, though, DC has descended into something close to the level of utter incompetence that Marvel where at when I first started buying comics. When the New 52 started out, I put something like thirty titles from it on my pull list, because there were interesting concepts like Demon Knights and Frankenstein: Agent of SHADE, and people like Grant Morrison, Peter Milligan, J.H. Williams, George Perez — people who knew how to make good comics — working on many of the books.
Most of the more interesting titles are now cancelled, and none of those people are working on the comics they were working on. In three years, my DC pull list has gone from around thirty titles to two — Swamp Thing and Justice League 3000. And they’re the two comics I’m least interested in out of all the ones I’m buying.
Sorry, make that three — I’ve also got the Sandman miniseries on my list, the monthly one that’s released two issues in the last nine months.
The vast majority of DC’s output has turned into a sludgy morass of underdressed women, men with too many muscles and too many pockets, and “homages” to “classic” stories but with more violence and misogyny. Some of the titles I’m not reading might have got good again, and some of the new titles might be good. I know people have been saying nothing but good things about Batgirl (but even with Gail Simone writing, or now with Cameron Stewart working on it, I can’t get over the editorially-mandated destruction of Oracle), but DC are not only not making any great comics at the moment, they’re not even making any of those adequately-enjoyable ones they used to make.
And this means that not only am I buying fewer DC comics, I’m not buying as much by anyone as I used to. As recently as 2011 I used to eagerly go to the comic shop every week, and I’d pick a lot of stuff off the shelf to go with my regular purchases. Now I turn up every few months and pick up a handful of comics, and if there’s anything interesting on the shelves it’s usually up to issue three or four and I’ve missed the start of the story.
Luckily for my comics-reading, Marvel have started putting out a few titles so good I’ve ended up adding a few to my pull list, and I intend to add more, so I’ll be going to the shop more regularly. And with Grant Morrison’s Multiversity starting next month, I’ll even have a regular DC comic I’m actually looking forward to for at least six months (and that really does look like the best thing ever).
But if DC don’t change their editorial stance soon, once that’s over I may well, for the first time since I started reading comics, be left reading not a single DC title, and going to the comic shop and saying “Make Mine Marvel”. And as good as many of the current Marvel titles are, nothing in them can replace the thing in my brain that clicks with recognition when I see Etrigan or Bizarro, Darkseid or Booster Gold, Deadman or Zatanna. Those characters, and thousands of other DC characters, are like old friends I’ve known since childhood, and I want them back. I miss them.