Just a quick thing I thought I should say about UKIP.
I am very, *very* far from being a UKIP supporter — the facts that I am married to an immigrant, campaigned for same-sex marriage, and believe referenda are the enemy of the representative democracy that I think is the single most important tool for progress imaginable, would I hope make that clear.
However, I do know UKIP supporters, and even members. Some are friends of mine, while others are people I would gladly emigrate to avoid.
And one thing I do know about UKIP support is that a *lot* of it is based on a perception that there is a sneering, metropolitan pseudo-liberal elite that dominates the discourse in this country, and that mocks the concerns of ordinary people. That perception, more than anything else, is what drives the party’s support.
I think, though I could be wrong, that the sharing on social media of “memes” poking fun at their posters and taking as read that the people who see them are in agreement both that UKIP’s values are wrong and that anyone who supports them must be a bad and stupid person is *PRECISELY* the sort of thing that encourages people to turn to them. You’re doing their recruiting job for them.
In some cases, and at some times, mockery of one’s political opponents is a tactic that works. I think it will backfire horribly in this case.